This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Okay, misleading headline. I actually appreciated getting this in my inbox: Dear Mr. Nulman, We…
Tag Archives: newsletters
newsletter
May 10, 2011
3-Minute WOM Lesson: 3 ideas from nonprofits to get people talking
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Want to learn how to get people talking? Try taking a few tips from the folks who are…
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newsletter
May 3, 2011
3-Minute WOM Lesson: Signs you’ve got a great word of mouth topic
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A great word of mouth topic drives long-term word of mouth. There’s no magic formula for creating them,…
Uncategorized
April 26, 2011
3-Minute WOM Lesson: 3 ways to make your fans feel special
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Devote time and resources to making existing fans feel great. The happier they are, the more new fans…
newsletter
April 19, 2011
3-Minute WOM Lesson: 3 common mistakes with word of mouth topics
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] All word of mouth starts with a topic of conversation. If you don’t give them something to say,…
newsletter
November 30, 2010
3-Minute WOM Lesson: 3 places to feature your testimonials
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials are word of mouth gold — but too often they’re invisible to prospective customers. Here are…
From the book: The best BtoB word of mouth techniques
This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. The best BtoB word of mouth marketing techniques are all fairly simple and inexpensive (like most word of mouth). Look…
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newsletter
July 3, 2008
Issue #102: Find Your Word of Mouth Talkers
{This post includes text of the great email newsletter all of our email subscribers just received. Sign yourself up to have this delivered directly to you!} 1> Create a dorky blog 2> Create email newsletters 3> Find people who are already talking 1> Create a dorky blog Write about super-specialized topics that only your true…
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