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newsletter June 15, 2010

3-Minute WOM Lesson: Zappos CEO Tony Hsieh and WOM guru Andy Sernovitz on how to create love and happiness — live Word of Mouth Supergenius preview

As a preview for Word of Mouth Supergenius on July 20 in New York, our Andy Sernovitz sat down with Zappos’ Tony Hsieh to share previews of their upcoming keynotes for the “How to be Great at Word of Mouth Marketing” conference. A few big ideas from their discussion: 1> Create instant conversation with delightful…

3-Minute WOM Lesson: 3 simple elements of a great talker program

By WordofMouth.org Editor

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A formal talker program — a community, a fan club, an ambassador program, etc. — can help…

3-Minute WOM Lesson: The best times to ask for word of mouth

By WordofMouth.org Editor

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth marketers take advantage of timely opportunities. Three ideas on how to do it:…

3-Minute WOM Lesson: How to turn a fan into a spokesperson

By Cale Johnson

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Help turn customers and casual fans into spokespeople by adding these key elements to your word of…

3-Minute WOM Lesson: How to get great testimonials in 15 minutes

By WordofMouth.org Editor

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials are fantastic sales tools that shouldn’t take more than a few minutes to collect. Three ideas on how to do…

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

We Teach Word of Mouth Marketing.

Learn to be a great word of mouth marketer at WordofMouth.org. You’ll find free videos, articles, and case studies — all filled with practical, how-to advice to get more people talking about you. You’ll love our fantastic newsletter, amazing blog, and thrilling Word of Mouth Crash Course conference.

Be Great at WOM

Word of mouth is more than marketing, it's a way of doing business that will fundamentally change your company forever.

When you focus on earning the respect and recommendation of your customers, you can create a recession-proof advantage that will carry you through good times and bad.

So go for it. Dig around our blog, watch a few videos, download a worksheet -- and just try some stuff. It's that easy, and it's that fun. Get going. Have a blast. (And when something goes really well, let us know and we'll write about it.)

Current Openings

We Teach Word of Mouth Marketing.

Be Great at WOM

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