Tag Archives: newsletter

3-Minute WOM Lesson: 3 types of content fans love to forward

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re looking to create content for your fans to forward, increase your odds by working in a…

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3-Minute WOM Lesson: How to get people talking about your new product

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Having a new product, service, widget, or gadget is a great opportunity to create a lot of word…

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3-Minute WOM Lesson: Word of mouth tips for retailers

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Whether you’re a one-location store or a national retail chain, you can have amazing word of mouth. How…

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3-Minute WOM Lesson: 3 simple ways to get more testimonials

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials from happy fans are an important asset to any word of mouth program. It doesn’t matter…

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3-Minute WOM Lesson: 3 types of content people love to share

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Different types of content work better at getting people talking. A few categories for you to explore: 1>…

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3-Minute WOM Lesson: How to get your word of mouth program off the ground

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can have amazing word of mouth. You can get your happy customers and fans telling everyone about…

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3-Minute WOM Lesson: What love has to do with word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] What’s love got to do with it? Everything. Love is the most powerful force in marketing — and…

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3-Minute WOM Lesson: How to build your talker profile

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A talker profile is a 1-page document that describes your talkers. Smart marketers use it to keep their…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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