[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re looking to create content for your fans to forward, increase your odds by working in a…
3-Minute WOM Lesson: 3 types of content fans love to forward
3-Minute WOM Lesson: How to get people talking about your new product
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Having a new product, service, widget, or gadget is a great opportunity to create a lot of word…
3-Minute WOM Lesson: Word of mouth tips for retailers
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Whether you’re a one-location store or a national retail chain, you can have amazing word of mouth. How…
3-Minute WOM Lesson: 3 simple ways to get more testimonials
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials from happy fans are an important asset to any word of mouth program. It doesn’t matter…
3-Minute WOM Lesson: 3 types of content people love to share
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Different types of content work better at getting people talking. A few categories for you to explore: 1>…
3-Minute WOM Lesson: How to get your word of mouth program off the ground
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can have amazing word of mouth. You can get your happy customers and fans telling everyone about…
3-Minute WOM Lesson: What love has to do with word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] What’s love got to do with it? Everything. Love is the most powerful force in marketing — and…
3-Minute WOM Lesson: How to build your talker profile
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A talker profile is a 1-page document that describes your talkers. Smart marketers use it to keep their…