Learn how to get people talking about your company, cause, or idea. Each week, you’ll discover practical techniques you can use to earn more word of mouth the very next day.
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3-Minute WOM Lesson: How to multiply your word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you multiply your word of mouth, you can get more people talking for the same effort. A…
3-Minute WOM Lesson: 3 departments to get involved in word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth isn’t another tactic for the marketing team — it’s a fundamental way of doing business…
3-Minute WOM Lesson: 3 surprises that get people talking
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Creating a lot of unexpected, surprising moments is a fantastic way to get people talking and to build…
3-Minute WOM Lesson: 3 great moments to create word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some moments are just naturally better opportunities to create conversations than others. If you can improve your timing,…
3-Minute WOM Lesson: 3 ways to let your fans do the talking
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Honest praise from happy customers will always be more effective than any sales copy you could write. As…
3-Minute WOM Lesson: How to get employees involved in word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The people on your payroll can be a powerful word of mouth force if you equip them with…
3-Minute WOM Lesson: How to make your word of mouth more visible
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Love from fans and happy customers isn’t worth much if prospective customers don’t see it. How to bring…