Tag Archives: metrics

Video: How to share the right content to influence your customers

According to LinkedIn Director of Data Science and Data Engineering Lutz Finger, the way people see influence is usually wrong. Some marketers wait for that one magic influencer to take their message and help it “go viral.” But, Lutz says, virality is constant and doesn’t decide to become more viral over time. Instead, he says…

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Video: Why HGTV’s broadcasting company took advice from Vanilla Ice on improving their customers’ experience

“Stop, collaborate, and listen.” You know the song. You know the hit 90’s rapper. But did you know that these Vanilla Ice lyrics inspire how Scripps Networks, the company behind HGTV, listens to their customers? Keeping track of your customers’ conversations is a huge part of word of mouth marketing, and social media has made…

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Video: How to build audiences to earn word of mouth

The term “ABBA” typically conjures up images of glittery suit jackets and stylishly shaggy hair. But if you’re Jeff Rohrs, VP of Marketing Insights at ExactTarget, “ABBA” is short for a useful marketing aphorism: Always Be Building Audiences. In his presentation at SocialMedia.org’s Brands-Only Summit, Jeff explains why a large and engaged customer base is…

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Why a unified cross-silo customer experience is important

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The grand outcome of dueling silos is the random and inconsistent customer treatment delivered to customers. Your organization…

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Skills that drive culture change for the customer

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. There are skill sets specific to driving culture change that need to be present when doing this customer experience…

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Viral 2.0

This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. There’s a lot of excitement around viral. But it’s time to move…

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Video: How to measure word of mouth

MotiveQuest CEO David Rabjohns teaches you how to track, measure, and learn from your word of mouth.

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3 steps to start measuring your word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Measurement is an essential word of mouth skill. It’s how great marketers identify which topics are taking off, which talkers are the big influencers, and…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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