Tag Archives: members
Blog February 6, 2013

What happens when your community grows up?

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This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” What happens between the moment of birth and spawning (when the community is mature-the subject of the last post)? Communities go through recognizable life-stages as they grow. You should be aware of them because you can…

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Blog, newsletter January 22, 2013

How Threadless, Home Depot, and AmEx get groups of fans talking

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone loves being a part of a group. When people who share a common interest also share a common goal or excitement, the emotional…

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Blog January 16, 2013

The 5 ingredients of community glue

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This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” It may seem trite to have a list of ingredients. We’re talking about high-functioning communities here, not a sponge cake. But over and over, the same motivations, techniques and principles emerged as I talked to members…

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Blog, WOM Tips December 31, 2012

WOM Tip #193: Small gestures are great word of mouth investments

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Dollar Shave Club is most commonly known for their hilarious commercial that went viral earlier this year. But at least one customer will remember them for another reason: their amazing customer service. When this customer left his razor handle behind at a hospital, he wrote to the guys at Dollar Shave Club to see if…

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Blog, Case Studies, Videos December 28, 2012

Video: How Best Buy gets their best talkers together

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Your fans are already looking for ways to connect with you and with each other. If you can make a place for that to happen, you can foster a ton of word of mouth and passionate conversations about your brand. Best Buy knew they had some passionate fans. Their Reward Zone members had pretty impressive…

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newsletter July 10, 2012

How to launch a fan community

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] A healthy fan community is a long-term, sustainable word of mouth asset. It takes a lot of effort and hard work to make a great…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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