Tag Archives: Mattel
Blog, WOM Tips March 18, 2013

WOM Tip #127: Your old stuff can make new product launches more buzzworthy

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Launching a new product is always a great way to get people to talk about your stuff. It’s also a great opportunity to show off your personality and boost your word of mouth. One way to do it: Have fun with the old stuff before it goes away. Before launching Barbie’s new, high-tech dollhouse later…

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Blog, Case Studies, Videos February 15, 2013

Video: How Mattel got fans voting for Barbie for president without traditional advertising

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As a celebrity, Barbie has to stay culturally relevant. As an icon, she has to represent girls doing amazing things. That’s why it seemed natural that she would run for president last year. But to make this one-off campaign into continually engaging content, Mattel turned to social media. Social Media Managers Travis Harding and Jessica…

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Case Studies, Videos September 28, 2011

How Mattel engaged kids of all ages via social media — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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WOM Tips January 15, 2010

Word of Mouth Tip #32: Give fans a simple way to get involved

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Getting fans involved is a great way to help them build ownership in what you do — but you can’t always expect them to drop everything and take up your cause or feel comfortable actively participating in a sensitive issue. For the fans who aren’t ready to march down the streets for you or submit…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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