[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…
Tag Archives: marketing training
newsletter
April 20, 2010
3-Minute WOM Lesson: Lessons from the amazing Fiskars fan community — live from Word of Mouth Supergenius
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Events
April 16, 2010
Upcoming GasPedal events
4/20 HP: How we scale social media globally (Private member call) Click here 4/22 U.S. Navy: Social media security, integration, and strategy (Private member call) Click here 5/5 BlogWell Seattle: Microsoft, Xerox, Boeing, Nokia, PEMCO, Starbucks, ExOfficio, and Intel share case studies on corporate social media. (Public event) Click here 7/20 Word of Mouth Supergenius:…
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Case Studies, Events
April 14, 2010
How USAA builds community in the digital world — live from BlogWell
Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, PEMCO, Nokia, ExOfficio, Boeing, and Intel share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250….
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newsletter
April 13, 2010
The 12 most important word of mouth marketing lessons — live, July 20!
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Come to the amazing Word of Mouth Supergenius event on July 20 in New York. It’s the…
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Live from BlogWell
April 7, 2010
Dell: Social Media Outreach — Live from BlogWell
4:30 — Kurt Vanderah introduces Dell’s Chief Blogger, Lionel Menchaca. 4:30 — Lionel explains how Dell is changing its listening and engaging strategy. Has been doing since 2006. Is becoming more sophisticated. 4:32 – Lionel shares timeline showing growth from blog outreach in 2006 with very small team monitoring blogosphere and responding. When appropriate, would…
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Live from BlogWell
April 7, 2010
Duke Energy: Building Awarenesss with Real-Time Response — Live from BlogWell
3:50 — Kurt Vanderah introduces Duke Engery’s Social Media Specialist, Lisa Hoffmann, and Michelle Pearson, Director of Social Media. 3:50 – Michelle takes us on a journey of how first got started – with genuine need. On the eve of a winter storm approaching Cincinnati area. Went into normal practice to start preparing to alert…
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Live from BlogWell
April 7, 2010
Andy Sernovitz: Social Media Ethics Briefing — Live from Blogwell
3:10 — Kurt Vanderah introduces GasPedal and Social Media Business Council’s CEO, Andy Sernovitz. 3:12 – Andy says “it’s all about trust.” Great, meaningful message – built on trust foundation first. Ethics is the first thing you do. Only way to make it work; the right thing to do. I trust these people enough to…
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Live from BlogWell
April 7, 2010
Hilton Worldwide: Implementing a Global Social Media Strategy — Live from Blogwell
1:30 — Kurt Vanderah introduces Hilton Worldwide’s Director of Website Management & Communication, Shannon McDowell. 1:30 –- Shannon explains guests, hotels are talking and they want to lead the way. 3,500 hotels in 81 countries. 1:32 –- Shannon tells how Hilton put together committee and Altimeter Group to develop strategies, best practices, tools to roll…
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Current Openings
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