How USAA builds community in the digital world — live from BlogWell

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In her BlogWell San Diego case study presentation, “Building Community in a Digital World,” USAA’s VP of Member Communications, Rhonda Crawford, covered how social media monitoring and communication are central to assisting product management.

Rhonda shared their key objectives in utilizing social media, which include facilitating member word of mouth, engaging a network of advocates, deepening relationships, and driving innovation within these online communities.

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