11:53 — Kurt Vanderah mentions charity: water http://gaspedal.com/water 11: 54 — Kurt introduces BrandBuilder‘s Olivier Blanchard. 11:54 — Olivier: ROI — the most boring topic, but it’s why you all are here. I help companies integrate social media and WOM into what they do. I’m a brand management guy. In the process of working with companies, I…
Brendan Hart: How to be Awesome on Twitter and Facebook — live from Word of Mouth Supergenius
11:15 — Cale Johnson introduces National Geographic‘s Brendan Hart. 11:16 — Brendan starts his session on how to be awesome on Twitter and Facebook. Some key questions: 1. How do I grow my followers? 2. What kind of content should I post? 3. What’s the point? 11:17 — Conversation between National Geographic and a customer now…