When March Madness comes around, tons of people get excited about making brackets. Co-workers compete against each other and friends get together to talk about their picks — even the ones who don’t follow college basketball. That’s a big word of mouth topic. So why couldn’t the bracket work for something besides college basketball? That’s…
Tag Archives: marketing for charities
WOM Tip #379: Try word of mouth topics you know already work
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WOM Tip #346: Rethink where you’re starting word of mouth conversations
When you think of a petition, you probably imagine a person with a clipboard, asking for “just a minute of your time.” It’s a practice people know well — and one people often avoid. To stand out from other causes, Action Against Hunger in France placed their petition for protecting humanitarian volunteers not on a…
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