When March Madness comes around, tons of people get excited about making brackets. Co-workers compete against each other and friends get together to talk about their picks — even the ones who don’t follow college basketball.

That’s a big word of mouth topic. So why couldn’t the bracket work for something besides college basketball? That’s the idea behind Brackets for Good, a tournament bracket for non-profits to compete for a good cause.

WOM Tip-379

Photo from Fast Company.

Each team tries to raise more money than the other organization and earns $10,000 for each round they win from a local business. It’s a great way to turn an already popular model into something an unexpected industry can use for word of mouth.

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