Tag Archives: local

3 word of mouth tips for local businesses

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that…

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Video: How Avon gave their representatives the right word of mouth tools

Your advocates are the people who will talk about your stuff, defend your brand, and convert their friends. You can help your word of mouth spread much further and much faster by giving these people the tools to do it. For Avon, their brand is built on these advocates: their representatives. Since Avon has depended…

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WOM Tip #144: Perform random acts of buzzworthy kindness

You don’t have to spend a lot of money to get conversations started about your brand — a little (and really cheap) kindness will always go a long way. For example, Sweetgreen, a healthy restaurant with an environmental conscience, surprises people in amazing, yet frugal ways with “Random Acts of Sweetness.” When it’s raining, their…

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How REI drove participation on a local level — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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