This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. When I shot this episode of Jay Today (my thrice-weekly, three-minute…
Tag Archives: kindness
Little things make a big customer experience difference
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Do your customers think you’re a “10?”
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the drive-up windows of one of the country’s largest banks, there is a sign: “Please honk if we’ve delivered a ’10’ customer service…
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The power to smile in a digital world
This is a guest post from Mitch Joel — President, Mirum and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. What does true customer service look like? Marketing is edging ever-closer to…
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WOM Tip #298: Make invisible stories visible
Amazing things happen in your store and at your company all the time. But it’s not always easy to spread those amazing stories to everyone else. One way to do it: Give those stories a visual cue. Put something on the wall that starts conversations. Here’s one inspiring example: At Rosa’s Fresh Pizza in Philadelphia,…
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Advertising vs. surprise and delight
This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. NPR had a great story about the addiction…
Random acts of business kindness
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. What have we become? Whether we’re looking at July’s cover of…
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