Tag Archives: kindness

How to spread word of mouth by doing the right thing

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Here’s the fantastic thing about word of mouth: The good guys win. The companies who earn our respect and recognition — the ones we…

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WOM Tip #171: Buy cookies, not commercials

When you’re launching something new, you could buy billboards and ads all over town — or you could pump someone’s gas, pay for some lady’s lunch, and foot the bill for some guy’s dry cleaning (and 100 other acts of kindness). Choose altruism over advertising and you just might experience an outpour of community love…

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WOM Tip #144: Perform random acts of buzzworthy kindness

You don’t have to spend a lot of money to get conversations started about your brand — a little (and really cheap) kindness will always go a long way. For example, Sweetgreen, a healthy restaurant with an environmental conscience, surprises people in amazing, yet frugal ways with “Random Acts of Sweetness.” When it’s raining, their…

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The Captain and the Fork

This is a guest post from Todd Alexander, Brand Evangelist and EVP for Kreber. I was boarding my flight from New Orleans to Chicago today on flight #1068. While I was in the jetway, I saw the Southwest Airlines Captain (Paul) leaving the plane for the terminal during his 40 minute layover. I figured he had…

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