Tag Archives: Jeanne Bliss

3 actions to battle customer experience fatigue

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. There is now a dizzying proliferation of content, information, and resulting confusion for a leader trying to understand “customer experience.” There…

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Word of mouth builds the business: staffing your store to spread the word

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show. They are the…

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The Customer Experience Officer: Human Duct Tape to Connect the Silos

Continuing with our week focused on how big brands are earning word of mouth, here’s a guest post from author and CustomerBliss founder, Jeanne Bliss. You can meet Jeanne and learn a ton about earning customer love at the CXPA‘s Members Insight Exchange in San Diego June 19-20. Why does it take such a push to…

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Jeanne Bliss on “I Love You More Than My Dog”

1:30 — Cale Johnson introduces Jeanne Bliss, author of “I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad. 1:31 — Colleen Barrett, keynote speaker today, wrote the forward to the book. 1:32 — Started in Land’s End with founder in 1984. Had to grow business…

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“I Love You More Than My Dog” by Jeanne Bliss

Customer experience expert Jeanne Bliss shares how your collective decisions as a company reveal who you are and what you truly value.

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Jeanne Bliss on “I Love You More Than My Dog” – a live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The”How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as  previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup of…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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