People love to help and support those they care about — it’s one of the driving fundamentals behind word of mouth. When you make an honest effort to help people help others, you earn a little spot in that relationship. You become an important link that everyone benefits from. How a word of mouth supergenius…
Word of Mouth Tip #29: Help people help a friend
Case Study: Intuit — live from Word of Mouth Supergenius
3:00 — Bergen Anderson introduces Intuit‘s Kira Wampler. 3:01 — Kira Wampler is part of the small business division of Intuit. 3:02 — Intuit faced two small problems: – Intuit as our small business brand was brand new – We love to talk about acounting but small business owners don’t! Intuit had the, “chocolate problem”…