[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] No matter the tools, the technology, or the platform, great content will always start conversations. There’s going to be a new social media platform…
Tag Archives: insider
WOM Tip #181: Point out the little details that make you different
If you sweat the details, you’ve probably got some pretty cool stuff going on that’s worth talking about, even if it’s small. These little quirks are not only the things that make your company different, they’re also the things that your fans love to talk about. The problem is that sometimes not everyone knows about…
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How the Express insider opinion panel encourages word of mouth
Express has recently launched a new insider group where special customers are invited to sit on opinion panels and earn rewards for sharing their thoughts. Fans of Express are excited and will talk about this for several reasons: 1. It’s exclusive 2. It shows Express values their opinions 3. There’s a chance to earn special…
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