[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] There’s so much advice out there on how to write stuff people will read. But what about the copywriting that makes people want to…
Tag Archives: humor
WOM Tip #476: Some of the best sharing tools are the low-budget ones
To promote their movie, Unfinished Business, Twentieth Century Fox photoshopped the movie’s celebrities, Vince Vaughn and Dave Franco, into cheesy office stock photos. Big blockbuster movies have some of the most outlandish marketing budgets of all time. So why does this relatively low-budget marketing stick out? It’s funny, the photos are free to download and…
Read More
Comments Off on WOM Tip #476: Some of the best sharing tools are the low-budget ones
WOM Tip #211: Having a personality is always remarkable
“Okie dokie, artichokie.” That’s how Siri responded to our CEO’s voice command on his iPhone. It’s nothing earth-shattering, but it caught us off guard. Just like the millions of other people who played with Siri’s features and found the automated responses to seem a little more than automated — even funny. For instance, BuzzFeed has…
WOM Tip #219: Ask your fans to get in on the joke
Newcastle is known for their tongue-in-cheek advertising, showing actors reluctantly endorsing their stuff, making a social media presence for a cardboard beer coaster, and sponsoring this post on Gawker: “We’ve Disguised This Newcastle Ad as an Article to Get You to Click It.” For this social media campaign, they asked their fans to submit photos…
Read More
Comments Off on WOM Tip #219: Ask your fans to get in on the joke
WOM Tip #214: Sometimes it’s OK to respond to trolls
Usually, you’re better off ignoring malicious comments and feedback from people who are only trying to get attention. But not all trolls are created equal. For example, this comedian sent in a pretty ridiculous job application for Cadbury’s Global Quality Manager opening. We know it was pretty ridiculous because of Cadbury’s awesome response to the…
Read More
Comments Off on WOM Tip #214: Sometimes it’s OK to respond to trolls
