Tag Archives: Hugh MacLeod
WOM Tips December 1, 2011

Word of Mouth Tip #22: Have a special welcome for the friends that fans send to you

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When a fan sends one of their friends to check you out, that friend is different than a stranger. They’re more open to what you have to say and they’re much more likely to try a sample, make a purchase, or subscribe to your newsletter. Do something extra to welcome these referred customers. Make them…

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Events, Supergenius Live July 20, 2010

Hugh MacLeod on “Ignore Everybody” — live from Word of Mouth Supergenius

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12:49 — Andy Sernovitz introduces Hugh MacLeod, author of Ignore Everybody: And 39 Other Keys to Creativity. 12:50 —  “Im not a cartoonist.  I’m a marketing guy stuck in a cartoonist’s body.” 12:51 — “I used to work in an advertisinz agency. It’s funny to find yourself at 22-23  hired to be creative. To come…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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