1:40 — Andy Sernovitz introduces Blendtec‘s George Wright. 1:41 — Andy: Will it Blend is one of the most fascinating viral programs ever. In one 15-minute talk from George, we got an entire week of blog posts. 1:42 — Andy: The big question is always: Is there any real data behind all this? And the…
George Wright: Will It Blend? — live from Word of Mouth Supergenius
Will It Blend Week, part 4: How it all started with sawdust
As a preview for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference here in Chicago on December 16, we’re dedicating a full week to our halftime celebrities from Will It Blend — one of the most successful viral video series of all time. Check out our previous posts…
3-Minute WOM Lesson: Lessons from Will It Blend?
In this issue Blendtec’s VP of Marketing and Sales, George Wright, shares his tips on creating content people love to share: 1> Think integrity and honesty 2> Think objectives first, tactics second 3> Think of what you love to share 4> Listen to George’s live Supergenius preview You can see George — as well as…
Will It Blend Week, part 1: 6 tips for creating viral content
As a preview for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference here in Chicago on December 16, we’re dedicating a full week to our halftime celebrities from Will It Blend — one of the most successful viral video series of all time. Here are 6 tips from…
Issue #141: 3 ways to get fresh word of mouth ideas
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth requires a steady stream of fresh ideas, surprises, and things that get your…