The Brains on Fire team asks you to dig deep and discover what ignites powerful, sustainable, word of mouth movements.
Tag Archives: Geno Church
Geno Church: How to get people talking offline
10:15 — Kurt Vanderah introduces Brains On Fire‘s Word of Mouth Inspiration Officer, Geno Church. And, he has awesome glasses. 10:16 — Geno Church takes the stage with spectacles that are ON POINT. I love a good pair of glasses. He starts his session grabbing at the heart of a Word Of Mouth Marketing: “As…
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How to create offline word of mouth
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Geno Church of Brains on Fire is one of our fantastic speakers. He’s…
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How Fiskars created their incredible fan community
Back in 2005, Fiskars — the 360-year-old brand that’s famous for their orange-handled scissors — did a brand audit. They asked customers to describe what beverage and snack they were like, and when the responses of “milk” and “saltine crackers” came in, they knew they had some work to do. To help turn it around,…
Video: How to get people talking offline
Geno Church of Brains on Fire shares classic, offline word of mouth techniques to earn fans and get them talking.
Geno Church on how to create a fan community — a live Word of Mouth Supergenius preview
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…
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