Jackie Huba, Church of the Customer "Online vs. Offline Word of Mouth" An excellent analysis of a vital factor — a person’s credibility — when determining the ultimate power of word of mouth. (link) Justin Foster, Brand Militia "A State of Urgency" In a right-now…
Word of Mouth Geniuses of the Week
WOM World/Nokia, via LesterChan: "My Very Own Poster With My Nickname" An example of an outstanding way to say thank you AND generate word of mouth, all at the same time. (link) Bob Troia, Affinitive’s Social Media Playground "Don’t Forget About WOM-Moms!" Bob highlights new data about a group…