10:15 — Bergen Anderson introduces GasPedal‘s CEO, Andy Sernovitz. 10:16 — “This is our serious lesson. This is the important stuff.” We always have an ethics talk because WOM is all about trust. You can’t start open honest communications by lying to people. 10:17 — Ethics is the foundation you build a WOM program on. …
Tag Archives: GasPedal
Andy Sernovitz: How to Stay Ethical and Out of Trouble — live from Word of Mouth Supergenius
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Lindsay Lebresco: How to Respond to Feedback, Posts, Comments, and Tweets — live from Word of Mouth Supergenius
10:15 — Cale Johnson introduces Converseon‘s Lindsay Lebresco. 10:16 — Lindsay kicks off her session on how and when to respond in the social media space. This is a big topic and very important for brands to understand today. First and foremost, you have to listen. If you don’t listen, you won’t know what people are saying. 10:17…
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Lane Becker: How to Inspire WOM with Customer Service — live from Word of Mouth Supergenius
10:15 — Kurt Vanderah introduces Get Satisfaction‘s Lane Becker. 10:15 — Lane: We started with the seemingly crazy idea that everyone hates customer service. Customers hate getting stuck in phone trees, companies treat it as a cost, and representatives on the phone don’t like being stuck and dehumanized. Idea: What if we applied social media to…
Spike Jones: How to Create a Fan Community — live from Word of Mouth Supergenius
9:35 — Bergen Anderson introduces Fleishman-Hillard’s Spike Jones. 9:36 — Let’s talk a little about this shiny object called social media. 9:37 — Social media is both online and offline. But word of mouth is what we’re here to talk about. 9:37 — WOM is the parent of social media. Social media is only a…
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Rohit Bhargava: How to Create Buzzworthy Topics — live from Word of Mouth Supergenius
9:33 — Coach Kurt welcomes us to the room. 20 minutes of speakers, 5 min of Q&A and then a break, followed by the next session. He introduces Ogilvy PR‘s Rohit Bhargava. 9:34 — Rohit: We talk about Love, but I want to start with the opposite. What is the opposite of love? Not hate…
Saul Colt: How to Create Word of Mouth on Zero Budget — live from Word of Mouth Supergenius
9:35 — Cale Johnson introduces Thoora‘s Saul Colt. 9:36 — Saul started off with a little joke about removing the 1st 2 slides at Andy’s request, which were the slides that told who he was. 9:37 — Jokes that he loves women. 9:38 — Dick Shawn died in the middle of a performance at the…
GasPedal CEO Andy Sernovitz on how word of mouth will save your brand — live from Word of Mouth Supergenius
8:50 — Kurt Vanderah introduces GasPedal CEO, Andy Sernovitz. 8:51 — Andy takes podium 8:51 — “Welcome, welcome to word of mouth supergenius, we are going to have a fantastic day today.” 8:52 — Happy customers are your greatest advertisers. Earning their respect and recommendation is most important 8:52 — Love most powerful force in…
How to follow today’s Word of Mouth Supergenius coverage
A big hello and good morning from all of us at GasPedal as we get ready to kick off Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference. We’re thrilled to be bringing together such an awesome lineup of brilliant word of mouth marketers — and even more thrilled…
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