Tag Archives: GasPedal
newsletter January 13, 2009

Issue #114: BtoB Word of Mouth Techniques

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Try these BtoB word of mouth techniques to get companies talking about you: 1> Share research2> Host events3> Group interactions 1> Share research Publish research that people will pass around the office. Help spread your work by putting it in a simple PDF, posting it to SlideShare, and prominently encouraging people to pass the content…

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Case Studies January 12, 2009

How to ask for a referral: Lead with making sure the customer is satisfied

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Referrals are best won when you ask politely and it follows an initial note ensuring the satisfaction of your customers. Here’s an example from a small Minnesota auto dealer, a letter sent about six months after the sale: I thought I would write to say thank you again. I try to keep in contact with…

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newsletter January 10, 2009

Issue #113: Word of Mouth for a New Product

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Learn to get people talking about your new product:1> Get fans involved before the launch2> Get samples in the hands of talkers3> Get tools for talking to early adopters 1> Get fans involved before the launch People love things they help build, so create ways to get your fans involved in the development phases. Give…

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Uncategorized January 9, 2009

Are your signs worth photographing?

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Take a look at what happens to people who illegally park at the City Cat Doctor here in Chicago. The fine print reads: Violators will be SCRATCHED, NEUTERED, and definitely TOWED! The Lesson: Take a look at your signs, door mats and whatever is on the walls of your waiting room. Are they worth photographing?

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WOM Research January 8, 2009

Word of mouth research: Majority of CEOs cite WOM as the fastest growing source of impact on business reputation

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Word of mouth and social media represent keys to success for a large number of CEOs, according to the 2008 CEO Survey by PRWeek and Burson-Marsteller. Mark J. Penn, President of Burson-Marsteller said of the survey, "CEOs should understand that many of their stakeholders are active users of social media and it can be an…

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Uncategorized January 7, 2009

Word of mouth fundraising: This Book Will Be Famous

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When Asi of No Man's Blog and Nicky of Monster-Munch wanted to raise money for NSPCC, an organization devoted to ending child abuse, they came up with a unique word of mouth / 6 degrees of separation project entitled, "This Book Will Be Famous" — a handmade book designed to be passed around. Here's Asi's…

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WOM Research January 6, 2009

Word of mouth research: Social media is now mainstream

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Global participation in social media is at an all-time high according to the Universal Mccann International Social Media Research Wave 3 report. The 2008 study covers 17,000 internet users in 29 countries. Beginning with the first report in 2006, the study shows how social media has grown to the point where many forms of social…

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Case Studies January 5, 2009

Crunch gets friends and families sweating through word of mouth

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Fitness center Crunch took a simple, classic promotion (the free sample) and turned it into a gift members could give away to friends and family: At Crunch, we are out to send some seasonal cheer to you and your loved ones. So, we have  enclosed a little Holi-Gram: a two-week guest pass (good through the…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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