We gave away 10 copies of the revised edition of Andy’s book, Word of Mouth Marketing: How Smart Companies Get People Talking. Not only does this book contain all the great content of the new edition, but our giveaway was for the super-secret collector’s version outlining the high ambitions and responsibilities of the Secret and…
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Andy Sernovitz’s “Word of Mouth Marketing: How Smart Companies Get People Talking” (Revised Edition)
Word of mouth research: Global study shows WOM is most trusted source of information
Recommendations from fellow consumers remains the most trusted source of information when consumers decide which products and services to buy. That’s according to a 2007 Nielsen Global Survey, with nearly 80% of the 26,000 worldwide respondents citing “recommendations from consumers” as their most trusted form of information. Word of mouth was well ahead of the…
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11 ways a burger company gets people talking
From John Moore of Brand Autopsy we see how Austin, Texas burger joint Mighty Fine Hamburgers creates word of mouth through what he calls, “evolutionist WOM” — no big tricks, just being remarkable in lots of small ways. He highlights 11 ways the company gets people talking about them, including: The theater involved in making…
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Word of mouth research: WOM’s critical role in tech purchase decisions
Tech decision makers give user-generated sites equal importance to traditional media sources when considering tech purchases, according to a recent study by Hill & Knowlton and highlighted in PRWeek. The study went on to show that word of mouth was the second-most important factor in making a decision, behind only “personal experience.” Other findings: 67%…
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Selling to employees first: A word of mouth lesson from Pepsi
If your employees aren’t on board with your word of mouth story, you’re missing out on an army of loyal fans and great talkers. When Pepsi recently overhauled their image and their message, they focused on selling the concept to their employees first. They hosted internal webcasts sharing their marketing strategy, gave away T-shirts, and…
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From the archives: Ringo, the WOM-based music recommendations engine
Back in 1994, MIT’s Media Lab created Ringo—an algorithm-based system designed to automate the process of “word-of-mouth” music recommendations. Here’s the overview of the project: Recent years have seen the explosive growth of the sheer volume of information. The number of books, movies, news, advertisements, and in particular on-line information, is staggering. The volume of…
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Accommodate your talkers
A few months ago, Springwise shared the story of Elvine, a Swedish clothing brand offering a free place to stay for visiting “creators.” The room, called “Creators Inn,” is located in Gothenburg, Sweden and is complete with free wifi, a guest book, and a balcony with impressive views of the city. Foreign visitors are given priority, but…
