Selling to employees first: A word of mouth lesson from Pepsi

If your employees aren’t on board with your word of mouth story, you’re missing out on an army of loyal fans and great talkers.

When Pepsi recently overhauled their image and their message, they focused on selling the concept to their employees first. They hosted internal webcasts sharing their marketing strategy, gave away T-shirts, and covered the headquarters with posters, stickers, and banners bearing the new logo.

It all culminated with a company-wide “Rally Day,” when executives gathered more than 4,000 employees in a town hall-style meeting where they discussed strategy and gave everyone a can of Pepsi to ensure that the first time they saw it wasn’t on the store shelves.

The Lesson: Sell your story to your employees first and they’ll help you tell everyone else.

Learn more: Adweek

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