Every once in a while, your talkers need a little something to keep them going. Try feeding them frequent servings of the following: 1> Detailed data 2> Progress reports 3> Company news 1> Detailed data Share all the geeky technical data and product manuals with your talkers. You’ll be surprised at how much of what…
Tag Archives: GasPedal
Butterfinger’s Buzz: A great mix of online and offline WOM
To promote their new Butterfinger Buzz bar, Nestle mixed a bunch of online and offline word of mouth ideas. Using a special web page for the new candy bar, they encouraged fans to download their stencil and use it along with some paint to spread the word about Buzz on their freshly shaved heads. Participants…
Flip politely asks users to share the credit
Thanks to Rohit, we learn that when you’re done editing your latest movie on the new Flip digital camera, you’re presented with an option to share the credit. By checking the box, users agree to let an image appear at the end of the movie saying it was created using Flip. Rather than demanding customers…
Read More
Comments Off on Flip politely asks users to share the credit
Word of mouth research: Social sites are key resources for consumers
Social media sites are the number one online source for information on a company, brand, or product according to a 2008 study by OTX and DEI Worldwide. Further, nearly half (49%) of these consumers made a purchase decision based on what they gathered. Other findings: 71% of respondents found recommendations from online consumers helpful 67%…
Read More
Comments Off on Word of mouth research: Social sites are key resources for consumers
Winners of Paul Gillin’s “Secrets of Social Media Marketing”
Congratulations to Tara Greco, Emily Luiz, Rickey Gold, Andy Swindler, Cammie Morrow, Windy May, Jennifer Keltner, Stefanie Schodrof, Rachel Bell, Carla Schlemminger — you’ve just won a signed copy of Paul Gillin’s latest release, Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! If you’re one of…
How the Express insider opinion panel encourages word of mouth
Express has recently launched a new insider group where special customers are invited to sit on opinion panels and earn rewards for sharing their thoughts. Fans of Express are excited and will talk about this for several reasons: 1. It’s exclusive 2. It shows Express values their opinions 3. There’s a chance to earn special…
Read More
Comments Off on How the Express insider opinion panel encourages word of mouth
