The hidden features, surprises, and humor are fantastic topics that help fans talk about your stuff. When Wolfram Alpha recently launched, a lot of the conversation wasn’t about the power of the “computational engine,” but rather, the hidden Easter eggs in the form of a few goofy responses the site gives you for certain queries. For…
Tag Archives: GasPedal
How to make your customers’ reviews more helpful
If you’re looking to improve the quality of reviews your customers are leaving, try what doll maker American Girl does on their review page and offer some tips on how to leave a helpful review. American Girl encourages reviewers to: Focus on the product’s features. Be specific about what you like or dislike. Avoid information…
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WOM lessons from the 2009 NRA Show: Make it a competition
Supergenius Example #5: Cintas A couple of booths were inviting interaction with a few mini games or quizzes at the NRA Show 2009, but the one that perked our interest was Cintas‘ head-to-head fire extinguisher competition. Cintas — who was promoting their fire safety equipment — encouraged participants to take on one another in a…
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WOM lessons from the 2009 NRA Show: Give them something to take home
Supergenius Example #5: Nueske’s Having fresh bacon samples is a pretty good way to get people to stop by your booth. Nueske’s did it with their cherrywood smoked variety that they tout as having no nitrates or artificial flavors. After a few samples, the spokesperson hands you a brochure with recipes on how to include…
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BlogWell NY social media case study: Disclosure Best Practices, presented by GasPedal’s Andy Sernovitz
Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…