The Blog Council is preparing a study titled “How Big Businesses Staff Social Media.” This study will benchmark social media functions in enterprise environments. Specifically, we want to learn: Who works on social media What department they work for How much time they spend using social media What they earn Benefits of participation: You will…
Tag Archives: GasPedal
Word of mouth from empty bottles of booze: How Sushi 28 does it
Chicago’s Sushi 28 — a bring-your-own-beverage sushi and Vietnamese noodle restaurant — invites customers to write messages on their empty wine bottles after their meal and displays them in the window. In thick black marker, fans write notes like “Get the dragon roll, we love it here!” and “Best first sushi ever!” — and the…
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JetBlue invites a bunch of talkers to check out their new flights
To create buzz for their new routes from New York and Boston to L.A., JetBlue invited a bunch of YouTube celebrities to document a flight — sharing videos and tweets from a plane with wireless internet access. JetBlue’s only requests were that the bloggers disclose their relationship with the airline in whatever videos they produced…
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What Quartino gives after every meal that gets people talking
After your meal, Chicago Italian restaurant Quartino gives diners a postcard along with the bill. It’s the perfect word of mouth tool. Not only is it great for all the tourists that make it to Quartino (which sits just off Michigan Avenue), but because it’s not completely covered in Quartino’s logos or brand slogans, it…
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How Ian’s Pizza recognizes their biggest fans
Ian’s Pizza, which started in Madison, Wisconsin before opening a location in Chicago, celebrates their biggest fans by awarding them the title of “Fanatic of the Month.” The Fanatic of the Month is highlighted on their website with a picture and a little background on them and what they love about Ian’s. Different locations award…
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How Molly’s Cupcakes puts their whole story on a card to share
Molly’s Cupcakes is a small bakery here in Chicago that specializes in all sorts of cupcake flavors like “peanut butter nutella” and “caramel baked apple” — and they even have swings you can sit on while you eat. And sitting on the tables are small cards — similar to coasters you find in restaurants —…
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