If you’re paying the big bucks for a storefront, give passers-by a reason to tell friends to be sure to walk past your store on their way home. Offer a great free sample, something educational, live demos, something weird, or something fun to watch. How a word of mouth marketing supergenius does it: In preparation…
Tag Archives: GasPedal
Word of Mouth Tip #80: Put on a show in your store window
Read More
Comments Off on Word of Mouth Tip #80: Put on a show in your store window
Word of Mouth Tip #84: Do something silly
Some of the best word of mouth is the result of a willingness to do something goofy, funky, or just plain weird. Selling a strange and unrelated product, celebrating a little-known holiday, or hosting a fun contest are a few examples of silly and inexpensive things that people love to tell their friends about. How…
Read More
Comments Off on Word of Mouth Tip #84: Do something silly
Word of Mouth Tip #30: Show talkers what their word of mouth means to you
Your fans love to see how their efforts impact your business. They love to know when their collective ideas make your business better, to see how many people that they introduced to you become customers, and to see how helpful and influential their reviews are. You could try showing your fans how important their word…
Read More
Comments Off on Word of Mouth Tip #30: Show talkers what their word of mouth means to you
Word of Mouth Tip #22: Have a special welcome for the friends that fans send to you
When a fan sends one of their friends to check you out, that friend is different than a stranger. They’re more open to what you have to say and they’re much more likely to try a sample, make a purchase, or subscribe to your newsletter. Do something extra to welcome these referred customers. Make them…
Read More
Comments Off on Word of Mouth Tip #22: Have a special welcome for the friends that fans send to you
How Standard Bank shared their side of a negative word of mouth situation
When a disgruntled customer created an anti-Standard Bank Twitter account (@standard_blank), the company blogged about the issue, saying that they believe everyone has the right to share and express their views in any medium they choose, and welcomed both praise and criticism via social media — and also shared a look from their side of…
Read More
Comments Off on How Standard Bank shared their side of a negative word of mouth situation
Word of Mouth Tip #75: Help fans create something together
People love to share things they’ve helped create. Inviting fans to join in on a project not only gives them a way to actively participate, but it also gives them an excuse to recruit their friends, too. Ideas here include group art projects, how-to resources (where fans trade ideas on how to better use your…
Read More
Comments Off on Word of Mouth Tip #75: Help fans create something together
Word of Mouth Tip #95: Help a fan say hello to a friend
Start conversations by helping fans say hello to their friends. You can do it with small gifts they can share, extra free samples, or even stationery — anything that makes both the talker and the recipient feel good. Something as simple as a postcard you send for your customers, for example, is a cheap way to…
Read More
Comments Off on Word of Mouth Tip #95: Help a fan say hello to a friend
