Tag Archives: Forrester
Blog, Slides March 28, 2014

Why a fantastic customer experience matters

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Forrester VP and Practice Leader Moira Dorsey and customer experience expert and author Kerry Bodine explain that we’ve entered the “Age of Customer Experience.” Unlike years past, companies need to focus on their customers more than any other part of their business to succeed. They share how companies like USAA, Apple, and Southwest Airlines save…

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WOM Research January 21, 2010

Word of Mouth Research: 1 in 3 online Americans is considered a “Conversationalist”

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A Forrester Research study released this week shows that one in every three online Americans is considered a “Conversationalist” — someone who updates their status on a social networking site at least once a week. The study offers insight into the demographics of these active talkers, specifically contradicting traditional age stereotypes for online Conversationalists. Findings from the…

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WOM Research April 29, 2009

Word of mouth research: Social media spending outpacing other interactive channels

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Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014 – that’s a compound annual growth rate (CAGR) of 34% – according to a forecast from Forrester Research released last week. Other findings include: At 27%, mobile marketing will be the second-fastest-growing budget item At 17% CAGR…

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WOM Research December 30, 2008

Word of mouth research: Social media participation sees significant jump

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According to Forrester’s Social Technographics Profile 2008 study, social media experienced a significant jump in participation from Q2 2007 to Q2 2008. The current numbers show that nearly 70% of online users are considered “spectators” of social media, 37% are considered “critics” and 21% are now considered creators. In fact, the only category to see…

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WOM Research July 9, 2008

Word of Mouth Marketing Research: BtoB blogging successful, Forrester reports

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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