Tag Archives: facebook
Blog, Videos June 20, 2012

How Farmers Insurance Group is measuring social media ROI

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Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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Blog, Videos May 30, 2012

How Yahoo! is advancing their social media strategy

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Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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Blog May 17, 2012

How Cumberland Farms used word of mouth to go from zero to 100,000 Facebook fans in just 6 months

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New England convenience store chain Cumberland Farms knew they had a strong fan base around their Chill Zone products (especially among teenagers), they just needed a way to bring this passion out into the open. So, together, our team at Likeable Media and Cumberland teamed up to create and launch their Facebook fan community. Using Facebook…

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Blog, Crash Course Live May 10, 2012

Dave Kerpen: How to be amazing in social media

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10:15 — Erin McDaniel introduces Likeable Media‘s CEO, Dave Kerpen. 10:17– Social media is not free, and will not bring you instant results. Imagine it as a cocktail party that gives you the opportunity to have conversations with people and build relationships. Social media also can’t  make up for bad products or services. 10:20– 50% of all communication…

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WOM Tips February 28, 2012

Word of Mouth Tip #82: Earn fans at the counter

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Don’t let customers walk out of your store without offering them the chance to opt-in to get future contact from you. Offer sign-ups for your newsletter and let them know how to find you on Twitter, on Facebook, and anywhere else you communicate with fans. This is how you turn one-off sales into long-term relationships….

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WOM Tips February 9, 2012

Word of Mouth Tip #94: Leak it to your fans first

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When you’re releasing something new to the world, give it a word of mouth boost by leaking it to your fans first. When it’s new, fresh, and unseen, it’s naturally remarkable. People can’t help but show their friends. But as soon as it’s on every store shelf and featured in every primetime commercial, there’s nothing new…

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Blog, Case Studies, Events February 1, 2012

How Solo Cup Company is engaging their fans on Facebook — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no startups —…

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Case Studies December 16, 2011

Sanuk proves a Facebook page doesn’t have to be complicated

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Your Facebook page doesn’t have to be complicated to earn a bunch of fans and inspire lots of interaction. Sanuk, proud makers of “funky, functional shoes,” has about as simple of a fan page as you can make, yet they’ve got nearly 6,000 of the most active Facebook fans we’ve seen. Here’s how they make…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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