Tag Archives: Events

Upcoming GasPedal events

9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more 10/12 UnitedHealth Group: Success in social recruiting (Private member call.) Learn more 11/9 BlogWell: Featuring social media case studies from SAP, American Express, Johnson & Johnson, Scholastic, SunGard, The Hershey Company, Pfizer, and BlackRock. (Public event.) Learn more

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BlogWell Philadelphia to feature case studies from SAP, Pfizer, Johnson & Johnson, The Hershey Company, and more on Nov. 9

We’re thrilled to be bringing our BlogWell: How Big Brands Use Social Media series to Philadelphia on November 9, hosted by the amazing folks at SAP. The day will feature eight great case studies in social media from SAP, SunGard, Scholastic, Pfizer, BlackRock, Johnson & Johnson, The Hershey Company, and Discovery Communications. You’re going to…

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Upcoming GasPedal events

9/14 Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign (Private member call.) Learn more 9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more 10/12 UnitedHealth Group: Success in social recruiting (Private member call.) Learn more 11/9 BlogWell

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Upcoming GasPedal events

9/1 Cisco: How we structure social media (Private member call.) Learn more 9/14 Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign (Private member call.) Learn more 9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more

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Upcoming GasPedal events

9/1 Cisco: How we structure social media (Private member call.) Learn more 9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more

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Upcoming GasPedal events

8/4 PepsiCo: Recruiting talent with social media. (Private member call.) Learn more 8/5 Radian6: An exclusive chat with CEO Marcel LeBrun. (Private member call.) Learn more 8/11 BlogWell: Featuring social media case studies from McDonald’s, Whirpool, General Motors, CME Group, Alberto Culver, Verizon, and Kraft Foods. (Public event.) Learn more

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Live coverage recap from yesterday’s Word of Mouth Supergenius

Word of Mouth Supergenius was a thrilling experience. Brilliant speakers, fantastic attendees, and the support of amazing partners and sponsors made for one awesome day. And thanks to the help of our official (and truly talented) live bloggers — Howard Greenstein, Tish Grier, and David Polinchock — we’ve got great live coverage from the day’s…

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Upcoming GasPedal events

7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, 6 brilliant authors — all in one amazing day. (Public event.) Learn more 7/21 SAP: How to recognize and empower influencers. (Private member call.) Learn more 8/11 BlogWell: Featuring social media case studies from McDonald’s, Whirpool, General Motors, CME Group, Alberto Culver, Verizon,…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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