Tag Archives: Discovery Communications

Case Study: Discovery Communications

2:50 — Erin McDaniel introduces Discovery Communications‘ Social Media Manager, Kristen Variola. 2:51 — Today we are talking about Cake Boss! Cake boss is a fan favorite on TLC, and has been online since 2009. 2:53– Discovery connects with fans on Twitter, Facebook and Pinterest. Facebook is currently the biggest channel with 4.1 million likes. 2:54–…

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How Discovery Communications used social media to reinvent Shark Week — live from BlogWell

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Discovery Communications: Social Media’s Role Throughout “Shark Week” — Live from BlogWell

Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 3:50 — Kurt Vanderah introduces Discovery Communications’ Manager of Digital Communications, Amber Harris and VP of Social Media Communications, Gayle Weiswasser. 3:50 — Shark Week is longest running programming event –23 years — and is strongly associated with Discovery Channel. 3:52 –…

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