[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The importance of honesty, ethics, and common sense is something we talk about a lot in word of mouth marketing. Participating in conversations is where…
Tag Archives: disclosure
Video: 3 big questions all disclosures should answer
Word of mouth and social media rely on a mutual trust between the marketer and their customers. If people don’t trust you, they won’t share your message, they won’t represent you, and they won’t be willing to recommend you to a friend. And not only is being trustworthy a good marketing idea, it’s the law….
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Video: Andy Sernovitz on how to stay ethical and out of trouble
Ethics is the foundation of word of mouth and social media success — because no one is going to share your message if they don’t trust you and respect you. Just as important: It’s the law. Government agencies are enforcing disclosure rules — if bloggers don’t catch you first. It’s up to you to learn…
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The Disclosure Best Practices Toolkit
This comprehensive guide by SocialMedia.org members will help your brand stay safe and ethical.
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Uncategorized
December 20, 2011
3-Minute WOM Lesson: 3 key questions to test your agency’s ethical standards
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most word of mouth and social media agencies are fantastic at what they do and are devoted to…
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newsletter
December 6, 2011
3-Minute WOM Lesson: The rules of thumb of online engagement
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Somewhere online, people are talking about you. It’s happening in blog posts, in community forums, and on Twitter…
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Case Studies
October 26, 2011
How to keep your brand safe and ethical in social media — live from BlogWell
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
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Other News
June 20, 2011
Create your social media policy with the help of the newly updated Disclosure Best Practices Toolkit
A strong social media policy will help protect your brand. It isn’t something you add in later – all great social media programs have a strong ethics policy at their foundation. And now thanks to a lot of hard work and collaboration from the members of SocialMedia.org, creating yours will be much easier. That’s because today…
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