This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. When you’re vulnerable people connect more to whatever it is that…
Tag Archives: disclosure
Video: SocialMedia.org CEO Andy Sernovitz shares simple steps for keeping your word of mouth ethical
Social media and word of mouth marketing is all about trust. You’re not going to recommend someone to a friend if you’re not confident they’ll treat that friend well. SocialMedia.org and WordofMouth.org CEO Andy Sernovitz says social media ethics is not a topic of debate, it’s a legal requirement. In the video below, he explains…
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Transparency is the starting point — credibility is the finish line
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. What does it take to create a winning digital marketing initiative? There is no doubt that…
Word of Mouth Tip #108: Disclosure is easy
An ethical and honest disclosure doesn’t have to be complicated, and it doesn’t have to be loaded with legal jargon. Just say who you are, who you work for, if you’re being paid — anything the reader / site owner / customer needs to know. And the best part? Great disclosure makes your marketing, your…
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