Your customers are eager to share their opinions on anything and everything they buy. But sometimes, even though they’re talking about you, they’re not always talking to you. Sometimes, you have to work to be a part of those conversations and make a meaningful change. In his presentation at SocialMedia.org’s Member Meeting, Senior VP of…
Let your customers help
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. There are some human truths that, if you allow them to, can dramatically impact your marketing efforts and focus. Human Truth #1: We want to…
What are you doing to generate word of mouth?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. We all know how awesome word of mouth is. We know it beats any mode of advertising and that over 90% of consumers say it’s…