Employee disclosure in social media isn’t just the right thing to do — it’s the law. And with the most recent updates to the FTC’s guidelines, it’s even more important for these disclosures to be perfectly clear. A lot of employees hesitate to share endorsements for their companies because they’re afraid of doing it wrong…
Tag Archives: credibility
Transparency is the starting point — credibility is the finish line
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. What does it take to create a winning digital marketing initiative? There is no doubt that…
Word of Mouth Geniuses of the Week
Jackie Huba, Church of the Customer "Online vs. Offline Word of Mouth" An excellent analysis of a vital factor — a person’s credibility — when determining the ultimate power of word of mouth. (link) Justin Foster, Brand Militia "A State of Urgency" In a right-now…
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