Ian reveals the best ways to earn the attention of influential people using social media channels.
Tag Archives: content
The drug of content
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. At what point will the proverbial levee break? Marketers are busy…
The one key to successful content
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. What do you think makes someone’s content relevant? Back when I…
Sometimes, the best content is given away
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Content is king. Or maybe it’s queen. It might even…
What type of content should my company produce?
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. “What type of content should my company be producing?” This seems…
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Video: How Kaiser Permanente started amazing word of mouth with video content
If you want to show people how awesome you are instead of just telling them, you might give them a demonstration or a sample to take home. Unfortunately for Kaiser Permanente, you can’t sample healthcare. They had to find another approach to demonstrate their service in a compelling, honest way. That’s when Kaiser Permanente’s Director…
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