Tag Archives: content
Blog March 27, 2014

A foolproof way to building a great story

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This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. I am thrilled that Steven Pressfield decided to post these two…

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Blog March 19, 2014

How to make your content go viral

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This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. If you asked Google a few years ago, “What makes things go…

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Blog February 26, 2014

The failing state of content marketing

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This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Simply put: There is too much content in too many places….

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Blog February 13, 2014

Great content is the least of your worries

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This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. If a brand is looking to do something more than traditional…

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Blog, WOM Tips February 10, 2014

WOM Tip #359: It’s OK to show off products on your blog

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Bark & Co., the company behind BarkBox, is pretty good at creating sharable content on their blog The BarkPost. While most of their blog posts are fun, lighthearted stories about dogs, sometimes they show off their products — but only when it makes sense. For example, this 31 Dogs in Mustaches post was inspired by…

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Blog, newsletter January 7, 2014

Avoid these 3 mistakes and be your blog-self

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Here’s the thing about blogging: Because everyone can do it, it’s easy to get caught up in how everyone else is doing it. Bloggers…

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Blog, newsletter December 17, 2013

Release the content

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone says that when it comes to word of mouth marketing, content is king. But when it comes to actually coming up with the…

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Blog November 27, 2013

Hey marketers, shut up and just be valuable!

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This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog. In this episode of my weekly…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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