This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. Everybody just thinks they’re just going to start a show, or start a blog, and they’re magically going…
Tag Archives: content
What you’re not getting about creating a community
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Video: How REI earns advocates with user-generated content
Some companies are afraid of asking their customers to share content with them: What about the legal requirements for using their photos in marketing? What if no one wants to participate? Or worse, what if it’s just no good? According to Lulu Gephart, REI’s Manager of Social and Earned Media, user-generated content is nothing to…
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WOM Tip #145: Make the most of amazing stories
When one woman finally convinced her father, a former border guard in West Berlin, to return to visit the united city decades after the wall had come down, she booked a room in East Berlin through Airbnb. To her surprise, their Airbnb host was also a former border guard, but on the opposite side of…
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WOM Tip #152: Ask people to help you tell your story
Austin Pets Alive! doesn’t have any spare cash to pay people to write bios and blog posts, take photos, and make videos featuring their adoptable animals. But the more content they have to tell their story, the more people they reach. That means more interest in adopting stray cats and dogs and more donations to…
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They’ll buy when they trust
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Here’s an equation that every business owner needs to understand. Know + Like + Trust = Buy. Whether you sell toothbrushes or multi-million dollar medical…
