Your fans are already looking for ways to connect with you and with each other. If you can make a place for that to happen, you can foster a ton of word of mouth and passionate conversations about your brand. Best Buy knew they had some passionate fans. Their Reward Zone members had pretty impressive…
Tag Archives: community
WOM Tip #171: Buy cookies, not commercials
When you’re launching something new, you could buy billboards and ads all over town — or you could pump someone’s gas, pay for some lady’s lunch, and foot the bill for some guy’s dry cleaning (and 100 other acts of kindness). Choose altruism over advertising and you just might experience an outpour of community love…
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Video: How Food Network served a word of mouth feast for Thanksgiving
Invite everyone (fans, partners, and even competitors) to your word of mouth conversation and something amazing happens: The conversation becomes much more interesting, robust, and buzzworthy. That’s what Social Media Director Kate Gold and Online Editor Sarah De Heer of Food Network learned from their word of mouth campaign called “The Communal Table.” They brought…
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Keep your community obviously active
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” An active community will keep its members. But being obviously active will attract new ones. People stay in active communities because they do stuff that satisfies their original need for joining. And because they’re interacting with…
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Video: How Sabre Holdings motivated employees to engage with their community of fans
Building a community for your fans to connect and share feedback is a great way to keep customers talking about your brand. In this video, travel technology company Sabre Holdings shares how they already had a growing community of airline customers — but they were missing an opportunity with their community members: employee engagement. The…
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