[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Showing customer love is about more than customer service or a sale disguised as an appreciation day. The companies that earn their customers’ respect…
Tag Archives: charity
How cause marketing can be smart marketing
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their…
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WOM Tip #378: Make a physical reminder for word of mouth
Some word of mouth topics are harder to spread than others. For example, the issue of hunger in Rhode Island is a difficult one for many people to comprehend. So to make their message more tangible, one food bank created empty cans branded as “Nothing.” Photo from Nail. The cans of “Nothing” were designed a…
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WOM Tip #379: Try word of mouth topics you know already work
When March Madness comes around, tons of people get excited about making brackets. Co-workers compete against each other and friends get together to talk about their picks — even the ones who don’t follow college basketball. That’s a big word of mouth topic. So why couldn’t the bracket work for something besides college basketball? That’s…
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