[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People in airport terminals, waiting rooms, and long lines all have one thing in common: they’re stuck there. But great word of mouth marketers…
Tag Archives: charity
3 ways to earn word of mouth with captive audiences
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WOM Tip #207: It’s not about you, it’s about them
Most charity fundraisers aren’t all that exciting. But Pledgeit, a UK-based charity, takes fundraising beyond the 5K and asks you to come up with your own drive. They let you set up a challenge for a friend and pledge that if they complete it, you’ll donate money to Leukaemia & Lymphoma Research. Some call out…
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Helping 1,000 people in one year to build a business
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I’ve long believed that one of the best ways to build your brand (be it personal or corporate) is to focus on the needs of others. If you do that, you earn trust — which is an asset that comes back…
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WOM Tip #148: Invite your fans to help make your everyday processes more interesting
A lot of companies give money to charities — it’s nice, but not all that unique. But what if you could make your usual corporate giving into something worth talking about? The fact that American Express donates money every year is great, but not necessarily remarkable — it’s the fact that they bring their customers…
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Honor what customers care about
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. CustomInk is a $70 million T-shirt shop that prints custom T-shirts for family reunions and group and business events. Because…
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