2:50 — Kurt Vanderah introduces Ant’s Eye View‘s Kira Wampler. 2:51 — Was at Intuit for 6 years, until 3 months ago. Accountants not only buy from us, they’re responsible for recommending 40% of our business. I became responsible for figuring out how to measure this, and became our first WOM person, in charge of…
Tag Archives: case study
Events, Supergenius Live
July 20, 2010
Case Study: PrintingForLess.com — live from Word of Mouth Supergenius
2:50 — Bergen Anderson introduces PrintingForLess.com‘s Jessica Cooper. 2:51 — Jessica: My name is Jessica Cooper and I represent PrintingForLess.com. We print for 80,000 small to medium business customers. 2:52 — Let’s start with our story. We ship using FedEx exclusively as our vendor. They have totally blown us away in helping to meet customer deadlines. The time we labeled 200 packages…
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Events, Supergenius Live
July 20, 2010
Case Study: Maker’s Mark — live from Word of Mouth Supergenius
2:50 — Cale Johnson introduces Doe-Anderson‘s Todd Spencer. 2:51 — Agency Doe-Anderson has a 40 year relationship with Maker’s Mark and Todd is speaking about their Maker’s Mark ambassador program. This is a great example of a niche product that really engages with its target audience. 2:53 — Traditional marketing had companies speak to many…
Events, Supergenius Live
July 20, 2010
Case Study: Domino’s — live from Word of Mouth Supergenius
2:10 — Bergen Anderson introduces Domino’s Ramon De Leon. 2:11 — Ramon: I am the operating partner of a six-store Domino’s franchise in Chicago. 2:12 — One thing Ramon believes in: “Tweetable facts.” Ramon: I cannot make money selling pizzas for one dollar, but I can make money from the conversations. 2:13 — Going beyond using the tools…
Events, Supergenius Live
July 20, 2010
Brian Solis on “Engage” — live from Word of Mouth Supergenius
12:45 — Kurt Vanderah introduces Brian Solis, author of Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. 12:46 — Brian: How’s your lunch? Since the room is so big, I created a PowerPoint. Now that you have the book Engage, thanks to Wiley, “Engage or die!”– not…
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Events, Supergenius Live
July 20, 2010
Hugh MacLeod on “Ignore Everybody” — live from Word of Mouth Supergenius
12:49 — Andy Sernovitz introduces Hugh MacLeod, author of Ignore Everybody: And 39 Other Keys to Creativity. 12:50 — “Im not a cartoonist. I’m a marketing guy stuck in a cartoonist’s body.” 12:51 — “I used to work in an advertisinz agency. It’s funny to find yourself at 22-23 hired to be creative. To come…
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Events, Supergenius Live
July 20, 2010
Case Study: Fiskars — live from Word of Mouth Supergenius
2:10 — Cale Johnson introduces Brains on Fire‘s Geno Church. 2:11 — ?Fiskars is the 2nd oldest incorporated brand in the world (didn’t know that!) and frankly it doesn’t seem like a product that would generate high conversation, especially given that it seems like so many people use them. 2:13 — But Fiskars worked very…
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Case Studies
July 15, 2010
How Xerox used social media to involve the entire company in a product launch — live from BlogWell
Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just…
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