This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. When I say Quizno’s “Spongemonkeys,” odds are you know what I am talking about. Considering the short time that campaign ran, that is a…
Tag Archives: campaign
Quiznos sponge monkeys revisited — buzz isn’t enough
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How to build a bond with your customers
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. “Deciding to be there” begins with learning about your customers’ lives and their needs, then building a solution…
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Video: How Monster made paying it forward a part of their social strategy
Sometimes the best word of mouth marketing is all about paying it forward — asking your fans to pass on something that can help someone else, which spreads the word and the kindness. That’s why Monster’s #FindBetter campaign about helping underemployed or unemployed job seekers find something better was a big success from the start….
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WOM Tip #190: Don’t let the conversations end when the campaign’s over
While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever they wanted (even nothing) for the holiday edition of the game. That got a lot of people talking. But instead of letting the…
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