Tag Archives: BtoB

Is your first impression an awesome one?

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Usually when you walk into a professional services firm’s office, it’s pretty standard, staid, and shall we say “unremarkable.” Not so at Hagerty Consulting. There, you are greeted by a hand-drawn Comic of the Day and a “Faces of Hagerty” collage,…

Read More Comments Off on Is your first impression an awesome one?

How WindsorONE is Creating Amazing BtoB Word of Mouth, presented by Craig Flynn & Brian Bunt

WindsorONE makes lumber used for trim boards and moldings — and they’re fantastic at creating word of mouth. In this case study, WindsorONE’s Craig Flynn and Brian Bunt share how they transformed their boring lumber BtoB company into an exciting word of mouth topic. They discuss 12 of their “spaghetti throws” (word of mouth ideas…

Read More Comments Off on How WindsorONE is Creating Amazing BtoB Word of Mouth, presented by Craig Flynn & Brian Bunt

How this BtoB lumber company saves $250,000 a year on ads by earning word of mouth

Any business, selling any product, in any industry can earn word of mouth. Sure, it’s easier for some brands and some products — but every day we see someone doing it for ketchup, duct tape, and razor blades. WindsorONE is one of our favorite examples of this. They’re a BtoB company, they sell trim boards,…

Read More 1 Comment

How Boeing finds and builds on existing buzz to create fantastic word of mouth

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Boeing’s Todd Blecher is part of this great lineup, and he’ll be presenting…

Read More Comments Off on How Boeing finds and builds on existing buzz to create fantastic word of mouth

How NCR Corporation launched a blog for their BtoB financial customers — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no startups —…

Read More Comments Off on How NCR Corporation launched a blog for their BtoB financial customers — live from BlogWell

3-Minute WOM Lesson: Word of mouth ideas from BtoB brands

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] “Sounds great, but does any of this word of mouth stuff work for BtoB brands?” That’s one of…

Read More 2 Comments

3-Minute WOM Lesson: How to create BtoB word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth can work for anyone in any industry — including business-to-business brands. The topics and…

Read More Comments Off on 3-Minute WOM Lesson: How to create BtoB word of mouth

From the book: BtoB word of mouth opportunities at conferences and trade shows

This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. BtoB marketers spend a ton of time at conferences and trade shows. They make speeches and sit on panels. And…

Read More Comments Off on From the book: BtoB word of mouth opportunities at conferences and trade shows
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More