This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. The best BtoB word of mouth marketing techniques are all fairly simple and inexpensive (like most word of mouth). Look…
Tag Archives: BtoB
From the book: BtoB word of mouth — you’re already doing it (and so are your customers)
This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. You’re already doing it Most BtoB marketers who are struggling to figure out how word of mouth can work for…
Read More
Comments Off on From the book: BtoB word of mouth — you’re already doing it (and so are your customers)
From the book: WOM works for Business-to-Business, too
This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. One of the most common questions we get is: Does any of this WOM stuff work for BtoB marketers? The…
New section from the updated word of mouth book: Business-to-business word of mouth
This new section from the revised edition of Andy Sernovitz’ book, Word of Mouth Marketing: How Smart Companies Get People Talking, is dedicated to BtoB word of mouth tips and strategies. This section covers what’s different (and what’s the same) in traditional business-to-consumer and BtoB word of mouth strategies, as well as the top five…
Read More
Comments Off on New section from the updated word of mouth book: Business-to-business word of mouth
Word of mouth research: WOM is the most influential factor in BtoB purchase decisions
Word of mouth is the most influential factor in BtoB purchase decisions, according to a 2006 Keller Fay. The study focused on US and UK executives and found that word of mouth has more than twice the influence of advertising, direct mail, or press coverage. Other findings include: 86% of executives say they recommend a brand…
Read More
Comments Off on Word of mouth research: WOM is the most influential factor in BtoB purchase decisions
